Hispanic Heritage Festival: September 13 at Sherman Municipal Lawn

About the festival

Hosted by the Hispanic Heritage Council of Texoma, the festival celebrates Hispanic culture with traditional music and dance performed by visiting artists, including mariachi, filling the lawn with sound through the afternoon. Food trucks and vendors line the park, while a children's area, games, anda custom car show keep families entertained from mid-morning through late afternoon.

The free, family-friendly format makes it one of the most welcoming community events on the regional fall calendar. It lands near the start of Hispanic Heritage Month, giving families across Grayson County and beyond a chance to gather, celebrate, and share culture outdoors.

Venue and location

Sherman Municipal Lawn, also known as Kidd-Key Park and the Municipal Grounds, sits at 373 W Pecan Street in downtown Sherman, a short drive from Paris in adjacent Grayson County. The park's shaded lawn setting gives families room to spread out, visit vendor tents, and watch performances under the trees, while the surrounding downtown offers parking and nearby dining after the festival wraps up.

Plan your visit

The festival runs from 11:00 AM to 6:00 PM with free admission all day. Arrive early to enjoy live performances before the afternoon crowd builds, and plan time to browse the vendor area and car show. Families should bring lawn blankets or chairs for comfort on the grass, and check the Sherman Arts Council page for the full schedule and performer details before heading down.