Field Notes
Dispatches from the property and the Paris market.
A few short reads to help you get a feel for the area, the property, and the investment opportunity.
Living in Paris, TX
A look at Lamar County's county seat, the historic downtown, the commercial corridors, the Eiffel Tower with the cowboy hat, and what makes this small city worth investing in.
The property at 1905 E Price St
A walk through the features that matter on this 11,000+ SF commercial building, the layout, the rooms, the commercial kitchen, and the flexibility built into every square foot.
Investing in a Texas Opportunity Zone
How Opportunity Zone incentives work, why Paris TX is an appealing place to deploy capital, and the kinds of projects that thrive in multi-family dwelling districts.
TxDOT Opens New Paris District Headquarters
TxDOT celebrated the opening of its new 120,000 SF Paris District headquarters in August 2025, anchoring 160 jobs in the Gene Stallings Business Park and signaling long-term state investment in Lamar County.
$600M Solar Portfolio Under Construction in Lamar County
Zelestra broke ground in January 2026 on two Meta-backed solar projects totaling 441 MWdc across Lamar and Hopkins counties, backed by $600 million in green financing and creating over 400 local jobs.
Paris Wastewater Plant Upgrade Nears Completion
The City of Paris is completing a multi-phase wastewater treatment plant rehabilitation backed by a $44M bond issuance, positioning the city for future growth and commercial development capacity.
New Retail Openings Signal Growing Commercial Demand
McAlister's Deli, Five Below, and other national retailers are expanding into Paris, TX, reflecting growing consumer demand and commercial corridor strength along Lamar Avenue.
Opportunity Zone 2.0: What It Means for Lamar County
The federal Opportunity Zone program was permanently extended under the One Big Beautiful Bill Act with new rural incentives, strengthening the tax advantages for investors in Lamar County, Texas.
TxDOT Proposes Major Highway Expansions on US 271 and US 82
TxDOT is proposing to widen both US 271 and US 82 in Lamar County, converting two-lane highways into four-lane divided corridors and improving regional connectivity for Paris and surrounding communities.
Huhtamaki's $85M+ Expansion Adds 80 Jobs in Paris
Finnish packaging manufacturer Huhtamaki is investing over $85 million to expand its Paris facility by 400,000 SF and create 80 new manufacturing jobs, one of the largest private-sector investments in Lamar County history.
Amazon Delivers: Last-Mile Facility Opens in Paris
Amazon opened a 48,000 SF last-mile delivery station in Paris, TX, creating over 100 local jobs and marking the retail giant's first physical operational footprint in Lamar County.
PEDC Pursues Foreign Trade Zone Designation for Paris
The Paris Economic Development Corporation has engaged Ernst & Young to pursue a Foreign Trade Zone designation for Lamar County, a strategic move to attract international manufacturers and logistics operators.
Paris Regional Health Invests $11.5M in Facility Upgrades
Paris Regional Health completed more than $11.5 million in capital improvements in 2025, including a second da Vinci surgical robot and major facility renovations, strengthening the medical corridor near 1905 E Price St.
Casey's General Store Approved for Lamar Avenue
Casey's General Store has been approved for a new location at 3750 Lamar Ave, with construction starting July 2026, signaling continued national retail investment along Paris's primary commercial corridor.