Holiday Inn Express Plans New 56,000-SF Hotel at SE Loop 286
A second Holiday Inn Express is registered for construction on the opposite side of Paris, a ~56,000-square-foot hotel at US 82 and SE Loop 286 that gives the southeast corner of the loop its first full-service national lodging brand.
Texas TDLR records show a new-construction Holiday Inn Express registered in Paris under project number TABS2026010010, filed January 14, 2026. The project, located at US Highway 82 and SE Loop 286, spans roughly 56,565 square feet with an estimated value near $5.5 million. The filing lists Riverbend Paris LLC as the owner and RSS Architects LLC as the design firm, with construction start recorded for March 15, 2026 and a target completion date of May 1, 2027.
The new property is a separate building from the existing Holiday Inn Express & Suites at 3025 NE Loop 286, the 84-room property on the north side of the loop that has served the market since 2009. Placing a new limited-service hotel at the US 82 and SE Loop 286 intersection, one of the highest-traffic corners in Lamar County, gives the southeast corridor its own lodging anchor rather than routing guests across town.
What another hotel says about the market
Hotels are built on forward-looking demand. Developers underwrite occupancy from the same inputs that drive commercial real estate: construction crews, transient business, medical travel, event traffic, and regional leisure visitors. Paris has added meaningful lodging capacity in the last two years, including the 113-suite dual-branded TownePlace Suites and Fairfield Inn & Suites that opened in early 2025, and the market is still attracting new flags rather than absorbing a glut.
The SE Loop 286 location also lines up with the growth map PEDC is actively marketing: the agency lists a 165-acre commercial development site on SE Loop 286 in its available property portfolio, and the corridor already carries the retail traffic recorded at Paris Towne Center. A hotel at that corner is a vote of confidence in the loop as the city's commercial spine.
The read for 1905 E Price St
Hospitality investment is a demand signal for the whole trade area. Every hotel room night, construction crew, and business traveler that adds to Paris's visitor base supports lease demand for flex, office, and service-oriented space like the property at 1905 E Price St, which sits centrally near downtown, shopping, and medical centers. The 11,000+ SF building, with its estimated 10% cap rate and end uses that include hospitality group lodging and medical or wellness suites, is positioned on the supply side of exactly the demand this project helps document.
Sources: Texas Department of Licensing and Regulation, TABS project record TABS2026010010, Holiday Inn Express, Paris TX, registered January 14, 2026. Zabalist Paris construction project tracker. Visit Paris Texas, listing for the existing Holiday Inn Express & Suites at 3025 NE Loop 286. Accessed October 2026. Project figures are TDLR registration values and are subject to change.
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